{"id":326,"date":"2020-09-07T01:47:44","date_gmt":"2020-09-07T01:47:44","guid":{"rendered":"https:\/\/tantadinamita.com\/staging2\/?post_type=product&#038;p=326"},"modified":"2023-06-19T21:31:42","modified_gmt":"2023-06-20T03:31:42","slug":"1970-new-york-city-transit-authority-graphics-standards-manual","status":"publish","type":"product","link":"https:\/\/tantadinamita.com\/staging2\/product\/1970-new-york-city-transit-authority-graphics-standards-manual\/","title":{"rendered":"1970 New York City Transit Authority Graphics Standards Manual"},"content":{"rendered":"<p>The NYCTA Graphics Standards Manual contains scans of Massimo Vignelli and Bob Noorda\u2019s (Unimark) modernist masterpiece.<\/p>\n<p>The manual describes the design and construction of the iconic NYC subway signs that we still see and use today, but above all, it\u2019s a beautiful and important piece of design history.<\/p>\n<h3>Specifications<\/h3>\n<p>356 pages<br \/>\n10 \u00d7 10&#8243;<br \/>\n25.4 \u00d7 25.4 cm<br \/>\nCMYK + 9 Pantone\u00ae spot colors<br \/>\nStochastic screen<br \/>\nCase-bound<br \/>\nSilkscreened cover and spine<br \/>\nItalian cloth wrapped<br \/>\nPrinted in Italy<\/p>\n<h3>Copyright<\/h3>\n<p><em>1970 New York City Transit Authority Graphics Standards Manual<\/em><br \/>\n\u00a9 New York City Transit Authority. Reproduced with permission.<\/p>\n<p>Compact edition, first printing.<br \/>\nPublished by Standards Manual, LLC<br \/>\n\u00a9 New York City Transit Authority.<\/p>\n<p>First published in 2014 as a full-size reissue by Standards Manual, LLC.<\/p>\n<p>All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the Metropolitan Transportation Authority on behalf of the New York City Transit Authority.<\/p>\n<p>All images of the\u00a0<em>Graphics Standards Manual<\/em>\u00a0contained in this publication have been scanned from the private collection of Massimo &amp; Lella Vignelli, generously provided by their son, Luca Vignelli.<\/p>\n<p>The original sheet size of the\u00a0<em>Manual<\/em>\u00a0measures 13\u00d713&#8243; (330\u00d7330mm). This edition has been reduced by 26% to measure 10\u00d710&#8243; (254\u00d7254mm)<\/p>\n<h3>About the type<\/h3>\n<p>NYCTA Standard Medium was designed by\u00a0<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/nicksherman.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nick Sherman<\/a><\/span>\u00a0in 2014 specifically for this book. Scanned samples of the\u00a0<em>Graphics Standards Manual<\/em>\u00a0contained in this publication were used as the basis of the redrawing. Letter spacing, kerning, and the quirks of Standard Medium were all retained and precisely match those specified in the\u00a0<em>Manual<\/em>.<\/p>\n<p>View a specimen of NYCTA Standard Medium\u00a0<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/standardsmanual.com\/pages\/type-specimen\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a><\/span>.<\/p>\n<h3>Additional credits<\/h3>\n<p>Film score:\u00a0<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/edovanbreemen.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Edo Vanbreemen<\/a><\/span><br \/>\nBook photography:\u00a0<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/briankelley.nyc\/\" target=\"_blank\" rel=\"noopener noreferrer\">Brian Kelley<\/a><\/span><br \/>\nImage scanning: Sonsoles \u00c1lvarez<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NYCTA Graphics Standards Manual contains scans of Massimo Vignelli and Bob Noorda\u2019s (Unimark) modernist masterpiece.<\/p>\n<p>The manual describes the design and construction of the iconic NYC subway signs that we still see and use today, but above all, it\u2019s a beautiful and important piece of design history.<\/p>\n","protected":false},"featured_media":330,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[58],"product_tag":[],"class_list":["post-326","product","type-product","status-publish","has-post-thumbnail","product_cat-libros","first","onbackorder","taxable","shipping-taxable","purchasable","product-type-simple"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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